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Tuesday, January 11, 2011

2012 Audi A6 Sedan: Live Photos from Detroit [plus Video]

The Audi brand ended 2010 with a new sales record in the U.S. and is now looking forward to an even more successful 2011, as demand for luxury vehicles is high in the States. Spearheading the firm's growth in the U.S. is the all-new 2012 A6 sedan, which made its debut at the North American International Auto Show in Detroit.

Form a design standpoint, Audi's executive saloon is a discrete evolution over the previous model. However, it does come with an array of new gizmos, such as adaptive air suspension and dynamic steering. At launch, the A6 will be available in the States with a 3.0-liter supercharged V6 engine, but Audi is considering the introduction of a six-cylinder diesel version as well.

Scroll down to check out the gallery of live pictures from the Detroit motorshow as well as a new video clip.

By Csaba Daradics

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Monday, December 27, 2010

Audi to Invest €11.6 Billion in New Products, Technologies and Human Resources Over the Next Five Years

In the next five years, Audi will invest approximately €11.6 billion in new products and technologies, production facilities and human resources, the Ingolstadt based manufacturer announced today.

“With this investment, we are laying the foundation for sustained, profitable growth, and supporting our claim to leadership in the premium car segment”, said Axel Strotbek, Board Member for Finance and Organization of AUDI AG.

More than €9.5 billion, or about 80 per cent of the total investment, will go into developing new products and technologies, including electric and hybrid powertrains that will be used by models like the Audi R8 e-tron or Q5 Hybrid. Part of this amount will also go into further improving the new A6’s line-up and launching the Q3 crossover.

In the same period of time, €5 billion will be spent on upgrading the company’s production facilities in Ingolstadt and Neckarsulm.

“In addition to our foreign sites, the German sites will also profit greatly from the Audi brand’s good worldwide prospects for growth, especially in China,” Strotbek said.

Last but not least, Audi is going to hire new personnel, seen as a key asset for further expansion.

“Innovation requires people”, said Thomas Sigi, Member of the AUDI AG Board of Management for Human Resources. “For this reason, we want to hire around 1,200 experts in 2011 who will primarily bolster our electromobility and lightweight construction fields of competence, as well as the implementation of our growth strategy”.

By Csaba Daradics

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